The home button on websites is dying, but should it?

Web designers make decisions on small details that can highly affect the website visitors’ experience. A recent study from Optimal Workshop, the company behind web experience research at companies like Netflix, Dropbox, and NASA, digs into the home link on websites, and whether it works better than the company logo in taking website users back to the main page.

As shown in the infographic, this seemingly minor detail saves website visitors time, directly affecting the experience and ultimately the bottom line of a company. It all comes down to whether the homepage link is just the logo or an actual home link button. The data shows it takes twice as long without a clear home link.

(Infographic by Optimal Workshop)

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